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Rate Radar by Baltic Signs AI

See your hotel the way your guest does — and stop losing the direct booking.

On Google, your rates compete directly with OTAs. Winning direct bookings comes down to visibility and price competitiveness. Rate Radar tracks both daily across all key markets.

Get started What's inside
The problem

You're probably losing direct bookings right now — and you can't see it.

When a guest Googles your hotel, an OTA can sit right above you with a lower rate. The guest clicks it. You lose the booking and pay the commission — at the exact moment you looked most expensive. It happens daily, in markets you never check, and nothing tells you it happened.

Compare prices
Mon 31/08 – Tue 01/09
Sponsored · Featured options⋮
R
Riverside Central Hotel
Official website €189
B.
Booking.com
 €189
E
Expedia
 €189
T
Trip.com
Free cancellation until 16 Aug
 €177
a
Agoda
 €189
How it works

Two questions decide every direct booking. Rate Radar answers both — daily.

Question 1

Are you visible?

If your hotel isn't in Google's price box, there's no direct booking to win — you're invisible at the moment of choice. Rate Radar confirms you're showing up, every day, in each of your key markets.

Not visible
11%
of checks · last 30 days
DERiverside Bay Hotel14 Jun, 08:02Not shown
FRHarbour View Hotel14 Jun, 07:11Not shown
DEOld Town Hotel13 Jun, 21:30Not shown
Question 2

Are you winning the rate?

If you're there but an OTA undercuts you, the guest clicks away. Rate Radar shows exactly which channel is beating you, by how much — with a dated screenshot you can take straight to your account manager.

Top OTA violatorswho undercuts you most · 30 days
Super.com reseller
130
Vio.com reseller
89
Evendo reseller
70
Traveluro reseller
47
Trip.com contract
14
Expedia contract
9
Most of it isn't your contracted OTAs — it's gray-market resellers reselling a major OTA's rate. Rate Radar flags them and traces the source, so you escalate to the right partner.
Proof

Not a number you have to trust — proof you can show.

Every check is backed by a timestamped screenshot of exactly what the guest saw, from their country. When you raise a disparity with an OTA or your account manager, you bring evidence — not a complaint. One click turns it into a ready-to-send pack.

DisparityLive Google price comparison screenshot, captured from the guest country
Old Town Hotel
Latvia · 12 Jul, 14:56
Super.com −€19Complaint
Not visibleLive Google price comparison screenshot — official site not shown
Harbour View Hotel
United Kingdom · 12 Jul, 13:27
not shown
We're betterLive Google price comparison screenshot — our direct rate lowest
Riverside Central Hotel
Germany · 12 Jul, 08:41
+€2 cheaper
ParityLive Google price comparison screenshot — rates matched
Riverside Bay Hotel
Sweden · 12 Jul, 15:05
matched
Complaint kit — Super.com
Subject: Rate parity — Super.com below our direct rate (3 instances)
Hello,

We've noticed that Super.com is showing room rates below our published direct rate for the stays below. Each was captured live on Google from the guest's country, with a timestamped, geo-tagged screenshot — attached as an evidence pack, items 1–3:

1. Old Town Hotel — Latvia, 12 Jul: our €158 vs Super.com €139 (−€19 / −12%)
2. Old Town Hotel — United Kingdom, 12 Jul: our £79 vs Super.com £69 (−£10 / −13%)
3. Riverside Bay Hotel — Sweden, 12 Jul: our 1,448 kr vs Super.com 1,154 kr (−294 kr / −20%)

These undercut our rate parity and divert direct bookings. We'd ask you to correct them to our published rate, or remove the affected listings. The full timestamped evidence is attached.

Kind regards,
Revenue Management
Copy textOpen in email app
Evidence pack3 instances · 3 screenshots · items 1–3
Download PDF
The double loss

When your rate isn't the best, you lose twice.

If you run metasearch ads and an OTA shows a lower price, you pay for the click and hand the booking to the OTA. You pay to lose. Rate Radar puts a number on it — an estimate of the direct revenue leaking to OTAs while you're out of parity, hotel by hotel.

Every diverted booking
Ad click you paid forYou bid for the visit — the guest left to the OTA −€4
Commission to the OTAThe booking you'd have kept direct −€29
You lose−€33per booking
Why daily, why multi-country

Prices change by the hour — and by the country.

Daily

OTA flash deals and mobile-only rates last hours, not weeks — and a weekly check sails right past them.

−€12 · 3h flash 00:00 06:00 12:00 18:00 24:00
Your rateOTAundercut 3h
A flash deal slips below you for a few hours, then vanishes. A weekly check would miss it — Rate Radar checks every day.

Multi-country

The price depends on where the guest searches. You can be undercut in Germany but at parity elsewhere — so we check from every source market that matters.

DEGermany
−12%
GBUnited Kingdom
−7%
FRFrance
−5%
PLPoland
parity
LVLatvia
parity
Same hotel, same night — but the result changes country by country. We watch each of your source markets.
What's inside

Everything you need to protect your direct rate — in one screen.

01 / Overview

Parity health score

Your direct-channel health, 0–100, tracked over time — with the drivers pulling it down.

02 / Violators

Top OTA violators

Who undercuts you most, ranked — resellers vs contracted OTAs, each traced to its source.

03 / History

Daily checks & history

Every check stored, with disparity trending over time — jump to any day.

04 / Evidence

Screenshot evidence

Dated, geo-tagged proof for every disparity — the exact screen the guest saw.

05 / Complaint kit

One-click complaint kit

A branded PDF pack + pre-filled message, ready to send to the channel.

06 / Hotels & markets

Multi-country & multi-hotel

Per-market and per-hotel, rolled up for the whole group.

01 / Overview

Parity health score

Your direct-channel health, 0–100, with the drivers pulling it down.

Riverside Hotels Group Live30d
Parity healthi
72
What's lowering it
Disparity rate−20 pts
Depth severity−5 pts
Major-OTA hits−0 pts
Visibility−3 pts
Revenue at riski
€4,200–€6,800 /mo
What you hand OTAs in commission on bookings that should have come to you directly.
Disparity
64%
694 of 1,084 comparable
Parity
6%
65 of 1,084 comparable
We're better
30%
325 of 1,084 comparable
Not shown
11%
143 of 1,310 checks · visibility
Top actionspersistent & severe cases · ranked by impactView activity →
Riverside Bay Hotel dropped out of the Germany block
DE visibility lost · confirmed by ≥2 checks · likely a feed / metasearch-ads issue
View activity
Super.com undercuts Riverside Central Hotel by −€18
in 42 checks · DE · FR · PL · LV · reseller — trace to source
EvidenceComplaint kit
Vio.com undercuts Harbour View Hotel by −€12
in 33 checks · GB · FR · EE · reseller — trace to source
EvidenceComplaint kit
02 / Violators

Top OTA violators

Who undercuts you, ranked — each traced to its source.

Violators Live30d
Who undercuts youtop channels · trace each to its sourceView all →
Super.com reseller
130
Vio.com reseller
89
Evendo reseller
70
Traveluro reseller
47
Hotellook reseller
31
ZenHotels reseller
22
Trip.com contract
14
Expedia contract
9
Reseller / aggregator — trace to source OTAMajor OTA — direct contract
03 / History

Daily checks & history

Every check stored — see how disparity trends over time.

History Live8d
Disparity over time% of comparable checks an OTA beats direct
100%80%60%40%20%0% Jun 16Jun 18Jun 20Jun 22Jun 24
Peak disparity
88%
Jun 21
Calmest day
60%
Jun 18
8-day average
74%
of comparable checks
04 / Evidence

Screenshot evidence

Dated, geo-tagged proof for every disparity.

Evidence Live30d
DisparityEvidence screenshot
Old Town Hotel
Latvia · 12 Jul, 14:56
Super.com −€19
We're betterEvidence screenshot
Riverside Central Hotel
Germany · 12 Jul, 08:41
+€2 cheaper
ParityEvidence screenshot
Riverside Bay Hotel
Sweden · 12 Jul, 15:05
matched
Not visibleEvidence screenshot
Harbour View Hotel
United Kingdom · 12 Jul, 13:27
not shown
05 / Complaint kit

One-click complaint kit

A branded PDF pack + pre-filled message, ready to send to the channel.

Complaint kit — Super.com
Subject: Rate parity — Super.com below our direct rate (3 instances)
Hello,

We've noticed that Super.com is showing room rates below our published direct rate for the stays below. Each was captured live on Google from the guest's country, with a timestamped, geo-tagged screenshot — attached as an evidence pack, items 1–3:

1. Old Town Hotel — Latvia, 12 Jul: our €158 vs Super.com €139 (−€19 / −12%)
2. Old Town Hotel — United Kingdom, 12 Jul: our £79 vs Super.com £69 (−£10 / −13%)
3. Riverside Bay Hotel — Sweden, 12 Jul: our 1,448 kr vs Super.com 1,154 kr (−294 kr / −20%)

These undercut our rate parity and divert direct bookings. We'd ask you to correct them to our published rate, or remove the affected listings. The full timestamped evidence is attached.

Kind regards,
Revenue Management
Copy textOpen in email app
Evidence pack3 instances · 3 screenshots · items 1–3
Download PDF
06 / Hotels & markets

Multi-country & multi-hotel

Every hotel and market, rolled up for the whole group.

Hotels Live30d
All hotelssorted by impact · click a row
HotelHealthVisibleDisparityAvg depthStatus
Riverside Bay Hotel5345%89%−€8Not visible
Riverside Central Hotel5947%74%−€12Disparity
Harbour View Hotel6388%92%−€11Disparity
Old Town Hotel67100%79%−€9Disparity
Garden Court7199%90%−€11Disparity
Pier 9 Hotel7473%81%−€7Disparity
Lakeside Lodge5645%96%−€14Not visible
Meridian Plaza5888%92%−€11Disparity
Canal House63100%79%−€12Disparity
How we're different

Built for hotels that don't have a revenue team — or an enterprise budget.

Enterprise parity tools

€150–300 / hotel
  • Needs integration + a revenue team to run
  • Proof via test bookings, not the live screen
  • No ready-to-send complaint kit

Rate Radar

from €59 / hotel
  • Dated, geo-tagged screenshot proof
  • One-click complaint kit
  • Watches the Google price box, multi-country

Manual checks

Hours every week
  • Slow — easy to miss a break
  • No timestamped evidence
  • Can't watch every market
Pricing

One recovered booking covers the month.

Every disparity you fix is a direct booking kept — full rate, zero commission, no wasted ad spend. From €59 a month per hotel, Rate Radar pays for itself the first time you catch an OTA undercutting you.

Monitor
essential coverage
€59 /hotel/mo
Watch the markets that matter most.
  • Daily Google price-box checks
  • Dated screenshot evidence
  • OTA & reseller violator tracking
  • One-click complaint kit
  • 5 countries
  • 3-month history & trends
  • 2 users
  • EU-hosted · GDPR-ready
Get started
Most popular
Pro
hotel groups
€99 /hotel/mo
Wider coverage, roles for the team.
  • Daily Google price-box checks
  • Dated screenshot evidence
  • OTA & reseller violator tracking
  • One-click complaint kit
  • 10 countries
  • 12-month history & trends
  • 5 users + roles
  • EU-hosted · GDPR-ready
Get started
Max
multi-property operators
€149 /hotel/mo
Full coverage, longest history, biggest team.
  • Daily Google price-box checks
  • Dated screenshot evidence
  • OTA & reseller violator tracking
  • One-click complaint kit
  • 20 countries
  • 24-month history & trends
  • 10 users + roles
  • EU-hosted · GDPR-ready
Get started

Every plan includes daily checks & evidence packs, one check per day. Annual billing −15%; from 10 hotels −10% — discounts stack. Larger portfolios or >20 countries — custom pricing. Prices are per hotel, per month, excl. VAT.

FAQ

Good questions, answered.

Your hotel's home country plus your main feeder markets — usually around five, which together cover roughly 60–70% of where your bookings come from. Tell us where your guests come from and we tune the list; you can add or change markets anytime.

The price-comparison block Google shows when someone searches your hotel by name — where your direct rate and the OTA rates sit side by side. It's the screen where the guest actually decides who to book with.

No. Those show your own contracted rates. They can't show a gray-market reseller — Super.com, Vio.com and the like — reselling your rooms below your rate. That only surfaces on Google and metasearch, which is exactly what Rate Radar watches — with a timestamped screenshot as proof.

One click builds a complaint kit: a dated evidence pack plus a pre-filled message you send to the channel or take to your OTA account manager. You don't just get a red number — you get something you can act on the same day.

Every check is a real result captured from the guest's country, with a timestamped screenshot — you see the source, not just a number. Personalized and member-only rates are filtered out, so you compare like with like.

No. Give us your hotels and target markets and you're live in minutes — no PMS or channel-manager integration, and no work for your IT team.

No — it sits alongside them. Your channel manager distributes your rates; Rate Radar is the early-warning and evidence layer that tells you when those rates leak, and hands you the proof to fix it.

EU-hosted and GDPR-compliant, with each client's data isolated. (Beta terms apply during early access.)

Stop losing direct bookings you can't see.

Tell us your hotels and target countries and we'll show you where you're being undercut, with screenshot proof. Email us and we'll get you set up.

ip@signs.lv